1-Coexistence & Community:

Coexistence could become the next big trend in hospitality: the principles of living together or "co-living" - that emphasize collaboration and community - are influencing much of the experience of hotel guests in 2017.

Somehow, and we are seeing. In September 2016, por ejemplo, Accorhotels announced it was launching a new brand, Already & Joe, largely inspired by the co-life and hostels. Y en diciembre, Hilton Worldwide announced that it was also considering launching a brand concept "urban Microtel" in the near future.

In 2017, surely see even more emphasis on investment in communal areas, as well as spaces and experiences that bring people together.

Because if there is an advantage that the hotel is to be a "tester" real community: a place where strangers can actually meet. So they expect to double in hotels this advantage, and try their way, as well, guests feel like they really "live there".

2-Good design:

Design is no longer something exclusive boutique hotels: big brands are taking and implementing reforms and renovations, emphasis on good design, as it is what guests today are waiting.

Design has always played a crucial role in hospitality, especially in defining brand hotel, and guests today are intuitively attuned to interpret the design to suit what they conceive what a hotel is really.

3- Provide experiences beyond hospitality:

The fact that Airbnb has launched a division of tours and activities should be a clear signal to hotels that also need to pay more attention to guest experiences Hotel not only within but also outside it. We must have a more holistic view of the overall guest experience.

4- The loyalty program must evolve:

Loyalty programs remain the backbone of strategies different hotel companies, and that certainly will not change at all in 2017.

The situation today of loyalty programs is quite fragmented, in part this is related to recent mergers.

In 2017, hotels have a golden opportunity to redefine what is the real hotel loyalty and hope you seize that opportunity.

5- Hospitality returns to its roots:

We must not lose sight of the basics in this industry: Hospitality is a business about people. Sometimes, in the pursuit of efficiency we as an industry we have abandoned our largest and most important resource: mankind.

The real innovation in hospitality lies not in technology or in building large spaces. This is the service and the people who deliver.

The best innovation comes from the inside out, since creativity happens when our employees are trained.

6- The local takes on new meaning:

Hotels should begin to think more about their local community and retake the role they once had as community centers. In this sense the hotels focus on capturing always made abroad or which is out of town and forgot that there is a local community that can consume their services, but he never dared to enter the property, because they are afraid to be asked: "What is your room number?"While locals do not need a room, surely they may need a service.

7- New concepts of luxury:

Luxury concepts today are not limited to sheets 1000 wires or the finest Russian caviar. When we speak of luxury, You are gaining experience over the material. This does not mean that people no longer want opulence and extravagance. For some travelers, it remains an integral part of what defines luxury.

Luxury "light" is destroying the excess of what we used to think that luxury should have. Luxury "light" is the new luxury, It is to offer travelers a more authentic and genuine experience. It is a personalized service. It is to have a clearer sense of community. It is the craftsmanship. It is to have a story to tell.

The hotel or first class cabin not have to be gold in gold to be considered luxury. They just need to have a story behind their brands to communicate with travelers. And that story needs to fit with local environments and preferences of the communities in which they operate.

8- Surge smart hotel:

That's just a fact, especially because hotels continue to make major investments in technologies, Messenger service, streaming entertainment room and other concepts of intelligent hotel.

9- Emergence of new brands:

Maybe Marriott will not add more brands to its current portfolio of 30 brands, but without a doubt there is room to grow.

In 2017 We should also expect more non-traditional hotel brands entering the entertainment space. Brands are trying to take advantage of its market share with these brand extensions. Whether a company dedicated to fashion, the decoration or design, are no strangers to hotels. It is easy for consumers to see why they think might be appropriate as hotels.

10- Data Interpretation:

Now we have advanced enough to know how to gather or extract data, depends on the industry know what to do with that information.

Knowing how to interpret the data will be a great differentiator long term, as it will provide customization. We need to be really smart about science data. It helps us to customize options.

Customization is the next manifestation of the evolution of brands, because the expectation is that people should know brands and know what they want.

In 2017, it is clear that the hospitality industry needs to be prepared for disruptions that are yet to come. And to be prepared, hotels need to look beyond the limits of their own industry, to take stock of what is happening, not only on trips, but worldwide.